Experiential marketing needs to be powerful, entertaining and engaging; but it also needs to demonstrate return on investment. Our approach to evaluation varies depending on your objectives for the activity.
For short tactical campaigns, sales, number of consumers reached and cost per sample are measured.
For longer-running campaigns and those with high levels of engagement, we have developed unique tracking models that track and analyse changes in consumer behaviour, consumer attitudes towards the brand and ultimately changes in consumer purchasing.
We believe the greater the intensity of the experience, the greater the effect on consumer understanding, perceptions, commitment and ultimately their advocacy of your brand.
This is the true power of experiential.
